Marketing, this term has now become a broad subject. Today our society is dependent on smart phones and very truly phones have become smarter. Phones are used for common reasons, but it does not stop with communication, there is lots of reading and research also done.
Honestly speaking, more Smartphone users check their phone immediately on waking up in the morning, within 15 minutes, and some literally become highly anxious even if the battery of the phone is down. In fact, most people have their Smartphones day and night by their side. This seems to be a nasty habit to rely on a device called Smartphone to this extent, but it is inevitable today. The marketers have ensured the mobile experience is easy. Nowadays, there is no need to look for a laptop or desktop computer for everything. Thus mobile marketing is equally important.
Mobile marketing strategy
Consumers are savvy online and keep opening websites on multiple devices. Thus it is crucial to have optimized and fluid mobile experience so that your consumers stay engaged. There are two main areas for mobile marketing strategy to focus:
- Mobile Apps
- Mobile Websites
Mobile apps relate to the availability of the strategy on the Smartphone and this is possible only with a mobile friendly website. The mobile experience is much different in comparison to the desktop experience. A website that is mobile-friendly ensures marketing success. So creating a mobile app and optimizing the location page of the app store, thereby building a campaign to promote the app is mandatory. Include keywords throughout the app description. Expand the app store to be available on other online locations.
Creating a mobile-friendly website implies you must technically develop the site so that it is responsive on mobile. Conduct keyword research and ensure content creation is in the correct type. Smartphone users are different to desktop users, so the websites must have proper keywords to appear immediately so that your marketing plan visuals succeed.
Once again, making informed decisions is mandatory. Track mobile metrics and update your mobile strategy to support your marketing decision. Keep checking for the performance using mobile strategy following the metrics such as:
- Bounce rate
- Soft or hard conversions
- Speed of your site on mobile
- Landing pages
- Pages per session
- Page path
Compare these mobile metrics to desktop metrics to know the level of discrepancies. Mobile is important and so marketing teams must focus on mobile strategy to offer healthier experience for consumers.